Xapsis? What in the world?
Is it a new pharmaceutical that assists in reducing your cholesterol? Is it the latest FPS game for the Xbox 360, PS3 and Wii? Is it the latest search engine trying to compete with the likes of Google, Yahoo and Bing?
Maybe the most important question besides what it means from an etymological perspective, is what does it mean to you as a small to midsized business owner here in Central IL, and ultimately around the globe. What's with that name???
Xapsis is actually a derivative of the word apsis which in celestial mechanics is essentially defined as a point both farthest away and nearest to the center of attraction in a defined system. Now that may have made things as clear as mud when it comes to understanding why we named our marketing firm Xapsis, but bear with me.
If X marks the spot, the "You Are Here" indicator on the map of commerce, you would place your company at the center of the business system known as your local marketplace. Your business is the center of your world where you do what you do, working hard to get the word out about your sustainable competitive advantages, trying to tell people who you are, what you do and why they should do business with you. In this day and age even small to mid sized businesses can expand their marketplace from the local to the national, and in some cases even global through the great equalizer that is the internet.
Somewhere out there floating around in a net-centric world are your potential customers and clients. They are navigating through, and overwhelmed by, a myriad of product and service choices in a multitude of categories, no matter if you are a company that sells B2B or B2C. We've all heard the statistics:
• 2 billion daily Google searches
• 100 million YouTube videos watched every day
• Over 200 million blogs
• Hundreds of millions of Facebook users
• Light internet users spending the time equivalent of a part time job surfing the net, at home and at their jobs
It's not a stretch to say that the new marketplace community is out there on the World Wide Web, but the question is: How do you REACH them?
How do you make social medias work for you? How do drive a searcher to your business and leverage inbound marketing to your advantage? How do you turn eyeballs on your website into profits to your bottom line? The numbers are staggering, but those users seems so far away, so removed from actual interaction with you, your employees and your services. The million dollar question is, how do I take those online communities of far away prospects, at one apsis, and bring them around to become consistent clients, closest to your company and loyal to your brand? Luckily you don't have to spend a million to ANSWER it!
Welcome to Xapsis Integrated Marketing!
If you take a look at our logo you'll see that word apsis, along with the X that marks the spot of your company. That far away sphere in the upper corner is your prospective target market segment, the sphere close to the X your loyal clients and bridging the gap, moving your company out to the farthest point and bringing your customer back is that green ellipse. That green band is what Xapsis does. We take your company from where you are to where you want to be, and we do it through things like:
• Web Design and Development
• Search Engine Optimization
• Social Media marketing
• Company Branding
• Integrated multimedia
• Print collateral
• Personalized URL campaigns
• Mobile websites and apps
• E-commerce solutions
• Marketing Strategy and analysis
• Intranet development
That's just a few of the things we specialize in that, in turn, bring you ROI in the form of increased brand awareness and engagement, larger market share, profit growth, new revenue streams, top-of-mind-awareness and on and on.
Xapsis may seem like a funny word, but what it ultimately means is affordable marketing solutions for small to mid-sized business that actually produce results. We are committed to YOUR company's success and continual growth by providing the marketing tools necessary to thrive in the modern business environment. Our team is pledged to maximize your budget (no matter the size), minimize your worries, and energize your brand. We will help you reach your prospective clients with uncommon creativity and leverage the latest technologies for the greatest impact.
We look forward to serving you with integrity and refreshing vision as we take you from where you are to where you want to be!
Doug
