Ray Kroc is the founder of the McDonald's chain of fast food restaurants, and has created one of the most influential and compelling brands of all time. Here’s a small sampling of quotes by the burgermeister himself.... I hope they inspire you!
“I didn’t invent the hamburger. I just took it more seriously than anyone else.”
“The definition of salesmanship is the gentle art of letting the customer have it your way.”
“As long as you're green, you're growing. As soon as you're ripe, you start to rot.”
“I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced that the best was ahead of me.”
“I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.”
“Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.”
"It's easy to have principles when you're rich. The important thing is to have principles when you're poor."
“If you're not a risk taker, you should get the hell out of business.”
“Luck is a dividend of sweat. The more you sweat, the luckier you get.”
“We're not in the hamburger business, we're in show business.”
“Look after the customer, and the business will take care of itself.”
“Early to bed, early to rise, advertise, advertise, advertise.”
Corey
