There's a reason you cannot neglect your company's web presence!

Here's the latest scoop, straight to the heart of the matter.  Web based marketing is the number one initiative this year for SMB, and probably for the foreesable future.  Web marketing obviously encompasses a lot of different avenues, and both FedEx and Constant Contact recently released surveys talking to the SMB market and asked them to identify tactic in order of importance from last year and through the end of this year.  Check out the results, they are very telling:

Now the question is why is bolstering your website and web presence, utilizing social media, emails and blogs so pervasive in the marketing mindset of so many companies? 

The answer lies in a truth that we must face to not just survive but thrive in the economic landscape today: there has been a profound and permanent shift in the mindset of how people buy, how they choose businesses to engage with, essentially what their basic buying drivers are for both products and services. 

It was more than a few years ago that the Kelsey Group and ConStat said that at the time "New research shows that 70% of U.S. adults use the internet as an information source when shopping locally for products and services."  If that statement was true then, just imagine what that number is now!  The reason why people are working hard to create an amazing website and web marketing is simply, that is where their potential clients are looking! 

It might be time to take a good, long look at what you are doing this year in your internet based marketing, and make some changes.  Make 2010 the year you really leverage the web the way it needs to be, don't be left in the lurch while your competitors speed by you, they very well could be one of the 92% that are already working on their website from the chart above!