Today I’m working on some creative copy ideas for a client website. In the process I realize that they don’t have a tagline. In my attempts to be creative, I have come up with a list of descriptive words that sound good, but not necessarily together. I started thinking about what a tagline actually does for a business. In the world of marketing we emphasize to clients that they need to have a tagline. Developing a tagline is basically a one sentence pitch that briefly describes what your business does and who it’s for. It makes your message stand out.
I started thinking about memorable taglines that automatically make someone identify with the product. See if you can guess the products these famous taglines are intertwined with:
“Where’s the Beef?”
“Look Ma, no cavities.”
“Like a good neighbor, ____________is there.”
“Mmm, mmm, good!
“Melts in your mouth, not in your hands.”
“Breakast of Champions.”
“Just Do It.”
A tagline is not just a group of words, but an effective way to brand your business. A single sentence that pitches and describes your business must attract consumers because it makes brand identification effective.
Look at the big picture when thinking about your business and ultimately your tagline. What are your areas of expertise? What is the message you are trying to convey to your target market? How are you branding your image?
The simple lesson for small business today is to be Different, Stand Out and you will Be Noticed.
At Xapsis Integrated Marketing our tagline is…From where you are…to where you want to be. Give us a call today to allow our team take you to the next level and transform your business.
Until next time,
Susan
