Facebook has 400 million users so it seems like a great place to find new customers, right? But finding the right keywords to push online user traffic on Facebook ads have failed miserably according to Perry Marshall, author of, How to Advertise on Facebook.
The reason setting up ad words on Facebook is different than ad words for website copy is the keywords keep changing the pop-up blockers. If your business is trying to sell ads on your social media area of your website the pop-up blockers are more than likely targeting a set of keywords phrase matches.
For example let’s take the word- Universe. When you do search for universe you get about 135,000,000 results. This is the average position on a page that an ad will normally appear. The word Universe is too general to help drive traffic to your website, but if you use the word Universe with brackets, quotation marks, or add a space and put a letter after the space you get a smaller more targeted phrase that match that triggers your ads. Another hint is to capitalize the first letter of any key ad word. This is called a Broad Match and will trigger your ad when people search for the key word and any phrases that could be more specific.
Try this method out today and see what kind of “hits” your website receives. At Xapsis Integrated Marketing our team is here to help you achieve your goals and take you from where you are…to where you want to be.
Until next time,
Susan
