You have a product or service to sell, but you have a competitive marketplace in a down economy. Do you have a plan on how you are going to become the leader in a saturated environment with other companies selling the same thing you are? Do you have a plan of action or a strategy to achieve your goals? Have you identified a doable set of actions and goals to get where you want to go?
At Xapsis Integrated Marketing we can take you from where you are to where you want to be. We will analyze your current efforts and help you come up with steps to building a good strategy. Do you understand your competition and recognize what they are doing to generate the market share?
According to Chuck Mefford, author of Brandsformation, “All companies need to determine an idea they can own and find what he calls a Differentiating Idea.” A differentiating idea allow current and prospective customers to identify what your product or service will do for them and sets you apart from the competition.
We are currently working with a client who sells a product that most people consume on a daily basis. They have captured the market by making their differentiating idea unique and to the point with three simple repeatable things: product, passion for what they do, and loyalty to their customer base. They have increased their sales by 9% in the last year. This client has also focused their monetary efforts on 2 things: driving more traffic to their website, and advertising on the radio. Locally, their name is synonymous with the product they sell with the same announcer repeating their product, passion, and loyalty. The music you hear in the background symbolizes the company the brand is built upon.
Do you want that same brand recognition with the products or services you are trying to see? Give Xapsis Integrated Marketing an opportunity to help you find your differentiating idea and become the leader of the pack in your industry.
Until next time,
Susan
