Xapsis: More movement towards a mobile world

I mentioned a while ago about the speed at which we want information, and how mobile devices accessing business information, retail and restaurant offers and making our dialogues faster than ever is really the new trend wave. Just recently I read a marketing white paper that again reinforces that notion. Here are some of the findings:

"The total US local mobile audience reached 17.3 million as of March 2010" which represents a nearly 14% year-over-year increase.
"More than 1 in 4 mobile subscribers who use the web on their phone at least monthly also use their device to search for local business information."
Between March of 2009 and March 2010 directory app usage was up almost 42%

While the preferred method of accessing local business information is still a mobile browser, the rise of apps has been steeper than browsers and the trend looks like it will continue in the future.

So what does this mean to your business? In a nutshell, if you have not been paying attention, taking time or assigning resources to how your business is represented and marketed in the young world of the mobile platform don't wait until you have to sprint (no cell carrier pun intended) to play catch up.

What's your mobile web presence like? How do your products and/or services lend themselves to be accessible on the standard mobile device? Can you make it easier, and more convenient, for new customers to find you or current customers to stay loyal to you by really making your mobile presence something that encourages people to do business with you?

These are just a few of the questions that companies need to be asking themselves now, and finding answers to for the future. It's time for your business to GO MOBILE!

Ask Xapsis how to do it because we can help!

From where you are to where you want to be,

Doug