Is the design of your website doing you any favors when it comes to promoting your business? (http://ping.fm/F9jKt) 3 very important aspects to look into when thinking of the importance of design in online marketing are Aesthetics, branding, and usability of your website. Make the user feel comfortable with your sites design. Use effective branding to promote your company in the right light, letting the customer know what you are about. Make your website usable for everyone. Your customer is most likely not a robot, and not everyone is on the same level when it comes to using the internet.
