By Larry Ball, Web Developer at Xapsis Integrated Marketing
Cellular phone technology has made
a quantum leap in just a few years. In 2007 the iPhone was introduced and
competitors raced to compete with a true mobile computing device. Today's
phones – whether Blackberry, iPhone, or Android, are fully functional micro-computers
with capabilities and storage that exceed the first personal computer (PC) many
of us ever used. The tablet computer has finally arrived and carved its niche
in the computing market, making a very large impact in the means people use to
access the World Wide Web. Creating websites for these mobile platforms
requires a new way of thinking, a mobile paradigm. Websites viewed on a mobile platform are not just scaled
down, "miniature" versions of what you might view on a netbook,
laptop or desktop computer.
From
a business strategy standpoint, Xapsis web development understands what might
be relevant information for a mobile user to access quickly. Perhaps not the
history of your company, but directions and a map of the area around your
restaurant would be more useful for the visitor to your website from their cell
phone. A menu with blazingly fast loading imagery and easy access to
information such as hours of operation and a phone number is the type of
content relevant to a potential customer on their phone’s web browser. A quick,
responsive website is what mobile web surfers simply expect today. Beyond the
restaurant example, what a mobile business strategy does is force a focus and
prioritization of services/products/offerings by embracing and working within
the constraints of a smaller mobile screen.
The
web development team at Xapsis understands the cutting edge of mobile device technology
as it pertains to website development. We can work magic on the small screen as
well as the tablet, desktop or laptop screen. We know the particular
capabilities of the most popular devices and can deliver completely different
web browsing experiences based on our coding techniques, mixed with a little
technical creative ingenuity, and most importantly, your business vision.
Visit http://www.xapsis.com
to learn more.
