By Tyler Jefford, Director of Programming at Xapsis Integrated Marketing
At this point in 2012, it shouldn't be a surprise to you that a lot of the PR and communication between a brand and its customer has moved online. There are so many different social networks that are used for different ways to communicate, the main five networks are Facebook, Twitter, Youtube, Google+, and Linkedin. Your customers and potential customers are online talking about your brand or business, learning to utilize these tools to interact with them can be the key factor in creating loyal, happy customers that supply you with repeat business and will share your brand along the way.
Reasons you should be using social media for your brand:
• Your competitors are already doing it
• It's hurting your brand to not be online
• You can meet negative comments head on in public view
• People like to talk about brands that they like
• Making business more personable
Have you taken this step with your brand? Have you given thought to using social networks to interact and promote your brand? Maybe you have set up a few channels, but have you used them, or clammed up when you started to see no one interacting with you. Let Xapsis help you develop a social media strategy that will work for you. Taking you from where you are...to where you want to be.
