By Molly Grane - Social Media Specialist at Xapsis Integrated Marketing
Most of us go to the grocery store once a week to find
ourselves in the same routine touring the store, but occasionally we need to
make a quick stop to grab an extra gallon of milk. It’s such a long walk to the back of the
store, and have you ever asked yourself why the milk is back there when it’s
such a hot commodity?
In college, one of my Marketing professors asked this
question in class. Do you honestly know
why? When we walk into our grocery mart,
we are surrounded with items along the end of isles. Eye catching produce and goods are screaming
out at us, “buy me, buy me!” And in the
midst of it all, you find yourself putting these goods into your cart or basket. In the end, the person that came up with
the idea of it all won.
Next time you hit the grocery store, really think about the
layout of your store. Ask yourself, why
is the bread next to the cookies. Think
about moms that are bringing their children in there. What items are on the bottom shelves, just in
sight for a little one’s view? You’ll
really be intrigued when you start noticing the placement of it all.
