By Molly Grane - Social Media Specialist at Xapsis Integrated Marketing
One comment I've heard over and over, “I’m a small business
and I want to be BIG on Facebook, but how?”
Yes, what a fabulous question to ask.
One that can make you pull your hair out and completely wrack your
brain. Yes, LIKES are great. I know, I would love to see in the thousands
for all pages. However, is this realistic? It can be, but in a recent study on
Forbes.com, I noticed some shocking facts as they were also testing the market
on Facebook Ads.
This business was able to generate over 6,000 likes on
Facebook through Promotions and Post Promoting.
Very little cost to a small business.
However, after a little bit of research they noticed about 1 -5% of
people that liked their page actually saw their daily postings.
In other words, this company created a very short-term
potential client list. Going through a
number of management and marketing courses, the main subject one will cover is
LONG-TERM RELATIONSHIP. How important is
this phrase? When a company is built
from the ground up, the thought of the client priority can be lost and previous
clients can be forgotten. The same goes
for Facebook. Generating the number of
people on Facebook that LIKE your page for who you are speaks volumes for your
company. They are the ones that will follow
your posts and LIKE the content you post.
"Forbes” forbes.com. "Facebook Pages are a Bad Investment for Small Businesses" 1 January. 2013. 17 May, 2013 <http://www.forbes.com/sites/elandekel/2013/01/22/facebook-pages-are-a-bad-investment-for-small-businesses/>.
