Ask any leader how to go about achieving a goal, and the
answer will probably be that you must first clearly define the goal. Seems
self-explanatory, but the truth is that most of us have no idea what our goals
are beyond vague notions of being thinner, fitter, richer, more educated, etc. We
may not know what those adjectives even mean to us; we just know we’re not
there yet.
Without measurable goals, it’s pretty much impossible to know
whether you’re on the right track. Beyond that, though, it’s a whole lot harder
to visualize the end result when you don’t know exactly what that is. For
example, you know you want to boost your website traffic, but you’re not sure
what constitutes a reasonable expectation. Do a little research, create a
measurable goal, and chances are you’ll find yourself more motivated to take
the necessary steps to make it happen.
Once you have something tangible to work toward, you can
actually begin visualizing the results. Attach sticky notes to your monitor,
keep a journal, create an inspiration board – do whatever it takes to transition
from the realm of fantasy to real-life possibility. Living with images of your
goals makes them seem not only possible, but actually a part of your everyday
life. It’s easier to stay motivated about a worthwhile goal than to toil away
at something that seems like a pipe dream.
If you’re a business owner, don’t relegate your dreams of
effective branding and a dramatically improved bottom line to the world of
fantasy. Contact Xapsis today to find out how you can make your goals –
whatever they may be – become reality.
