The Open Brand

If you get a chance, and if you are a reader, I would recommend picking up the book The Open Brand by Kelly Mooney and Nita Rollins.  It's a great, fast read that is chock full of great insights into the trends of this net-centric business world we live in.  It was actually written a couple of years ago, but reading it now makes it all the more fascinating, just to see the fruition of many of the concepts, terms and trends that the authors spoke about in 2008 concerning the unbridled growth of the online community, and what they term as the "iCitizen".  If you touch marketing for your company in any way, own a business or want to own a business, this is a highly recommended read.