- 65 percent of the internet users surveyed won't patronize a poorly designed site, even that of a favorite brand, and 30 percent reported that web design is more important than a great product.
- Rock bottom prices only persuaded 4 percent to shop on a poorly designed website.
- 30 percent stop buying from their favorite offline store if their online experience is poor.
- 75 percent of those between the ages of 25 and 34 say that usability is a very or exteremely important factor in their online and offline purchase decisions, and 64 percent of those aged 45 to 54 answered the same way.
If these conclusions were reached several years ago, how much more weight do these words carry now?
So if we can agree that the design of your site is important, and worth paying attention to, and investing money towards, where do you start in considering how to create an effective web presence? There is a whole lot of work that goes into the process if you want it done right, but I wanted to give you some very brief items to think about as you begin to think things through. I call them the 6 Cs of effective Web Design, and you can look at them as the basic building blocks, a jumping off point, as you consider really making the web a foundation of your marketing mix for growing your company.
In part two of this series we will deal with the first 3 Cs, so stay tuned!
From where you are to where you want to be!
Doug
