You decided to open a business. That’s wonderful! Going down your checklist you realize, I need
to be recognized for one sole symbol.
What is that symbol? Should it be
fancy, technical, or swirly? What will catch
the eye of the consumer?
There are companies whose logo do not need a second look, companies
such as McDonald's, Pepsi, Starbucks, and M &M’s.
The fancy look of the past is now taking a backseat to the new updated
brand recognition. Marketers and
designers are now seeing simple is better.
Why do we need all the fancy circles and swirls? Your brand is your brand, make it simple for the
consumer to see and understand that is yours. Sometimes simple is better. 