You
know that place in your house where you throw all your junk and clutter
when company is coming over? It could be a drawer, a closet, or in my
case, a whole spare
room, where I can throw all the clutter and just close the door…out of
sight, out of mind. Why do we do this? Well, not just because we don’t
want others to know we’re a slob, we do it because we want to make a
good impression.
Shouldn’t
this philosophy be applied to your business as well? And I don’t just
mean the physical space of your business, but also the collateral that
you put out
there that helps make that impression to all your potential customers,
like ads or a website.
I
worked for a newspaper many years ago and the one thing that I heard
more than anything from clients that just drove me nuts was “I’m paying
for this ad space
so I want to fill it up with as much information as possible” and
despite my best efforts to dissuade them, that’s exactly what they would
do. They were thinking about their ad space in terms of dollars spent,
not dollars earned. Who wants to read a little
ad filled to the brim with type? Nobody…so their message and their
potential revenue were lost.
That’s
why design is so important. A good designer knows how to use white
space, images, and copy to create a look for your business that is
eye-catching, informative,
and a true reflection of what your company stands for. That’s the kind
of design we can do for you at Xapsis. So close the door on your clutter
and give us a call today!
