By Molly Grane - Marketing Support at Xapsis Integrated Marketing
Summing up from previous
blogs, Google is always changing the way we, well let’s say it, Google.
In 2012, Google started implementing a different way we search. However,
there are two questions that are typically asked: how will these changes affect
my business’s rankings and how will potential customers search me? Although the
specifics are not complete, the traditional keyword placement is changing. To gain a higher ranking in Google, it’s
going to take a little more than that.
The focus with semantic search is putting meaning behind the keywords in
your text and creating context specifically around those keywords.
Right now it might seem
scary at the thought of Google missing you. Let me put this thought to
rest. Even though this change might mean a few modifications on your
websites SEO, this change also helps in the elimination of Black Hat SEO. This is a method used to manipulate keywords
to gain higher rankings. To get a better
idea of this, I would like to point out a few examples. Using unrelated keywords in your copy, using
small or hidden text, and cloaking (this is a trick used to gain extra clicks
on their site by advertising on another site and then once clicked, they are
completely not who they stated to be). These are dishonest ways to lure visitors. With the update of Google’s semantic search,
this technique will not rate the same and their index rankings will drop
dramatically because of the techniques they have used will not have the same
value. Here at Xapsis, we have done a
number of SEO projects and are up to date on our methods. If you need any help with your current
website and SEO, the Xapsis Team is here to help.