Are You Lost…Or Are You Coming Back?


By Molly Grane - Marketing Support at Xapsis Integrated Marketing

As we are children, art and creativity seems to flow through every part of our body.  We would pick up a crayon and create what some people are paid thousands of dollars to produce.  Watching children play, their minds are constantly producing inventive ideas.

When I was in college, I had the pleasure of taking a Psychology Thinking class and this is one topic that was discussed in depth.  The depletion of creativity doesn’t start when we are in our 50’s; it starts once we start school.  After finding this article on creatingminds.org, the numbers they produced really stuck me as surprising.  They declare “at about age 5, we are using about 80% of our creative potential and by the time we reach the age of 12, our creative output has declined to about 2% of our potential.”  Wow, the only question that comes to mind when reading these numbers is why and how can I stop this?  

As the saying goes “use it or lose it.”  This statement really applies here.  In school we are taught to think that one question has one answer.  Do you remember those papers that we all had to write in school, research and write?  Did you ever receive extra credit for thinking around the topic and trying to get into more details besides the topic that was provided?  Typically, no…most teachers push for question/answer type of teaching because the real world typically uses this type of method.   Society pushes us to be this type of thinker, but it’s up to you when to say “STOP.”

When you finally reach you’re ending ground and realize you cannot think with those “creative juices” you used to have, it’s finally time to retrain your brain.  How do I start this process?  Start by getting back to the basics, and do what you did as a child.  Enjoy the activities that used to make you smile.   Start reading different books that you never thought you would read, and take out those crayons that your children are playing with on the table.  Maybe you are not the best artist, but getting back on that horse is just the first step.


“Age and Creativity.”  creatingminds.org.   Syque 2002-2010. 1 Aug. 2012. <www.http://creatingminds.org/articles/age.htm>.