Building Relationships for the Future

By Molly Grane - Social Media Specialist at Xapsis Integrated Marketing

Valentine’s Day is in about one week.  So boys, you'd better have those candied hearts and red roses pre-ordered and ready.  For some, Valentine’s is a day of romance; for others this day is considered a test of true love.  However, for businesses it’s a great day to think about relationship-building.  Here at Xapsis, during this month, we will be focusing on relationship-building and giving tips and tricks from us to you. 

What better analogy to use for the month of February than a rose?  Roses are hard to care for; they need specific attention, a specific amount of sunlight, grooming and water.  If neglected, a rose will not survive and will soon wilt, which is very relatable to relationships.  A rose is the symbolism of the people you know - your co-workers, customers and professional colleagues. These are the relationships we need to grow and care for with special attention.  There are many ways to build your relationship with your customers and one mainstream way is through social media.

 

Talking to your customers through Social Media:

• Using the social platforms, such as Facebook, Twitter, LinkedIn and Pinterest, adds a certain interest to your company.  Many customers go without ever seeing the company’s face, but Facebook is a great way to reach out and show your human side.
• Be real - show your true self to the public, or the true face of your business.
• Some of the best advice I could ever give to the public, is not to screen your comments.  If a customer or someone from the public has a complaint, do not delete.  It's better to show your follow-through. 
• Following through with your posts, and answering in a timely manner is important.

We welcome you to follow along with us this month through our Facebook page for tips from us to you.