Is Marketing Similar to Baking a Cake?


By Molly Grane - Social Media Specialist at Xapsis Integrated Marketing


Molly Grane

Many think of baking a cake as a simple process, but often the cake comes out under-cooked or burnt. Have you ever taken that first bite and realized something was missing - something as simple as the oil? Baking can be as simple as taking a box of mix out of the cupboard and adding water, oil and eggs. But, if you’d like to venture out of the box and give real baking a try, you’d better have a set of nine-inch round cake pans laying around. With these you’ll be able to build a true masterpiece. For example, a cake that resembles this:






















Each layer is built with care, with the end intention of enjoyment. If you get down to the nitty-gritty and think about a cake, isn't it similar to how a company should run their marketing plan? Each layer symbolizes a section of your marketing plan, in the end creating a supreme power business.


Xapsis can help you across the board, integrating all channels of media:

















    We are here to create a layer of channels circling each other to gain the best awareness for you and your company.