When trying to figure out what customers want, it can be
tempting to assume that low price is the most important buying driver. While saving
money is certainly important for most consumers, it isn’t always the deciding
factor. Upscale grocery stores illustrate how a great shopping experience often
trumps price in the battle for consumers’ grocery dollars.
Even when money is tight, people feel the need to treat
themselves. This explains, in part, why shoppers sometimes choose pricier
stores over budget-oriented options. Splurging on high-end chocolate or coffee costs
far less than many other luxury purchases. But to keep customers coming back,
these stores must do more than offer luxurious food products; they need to make
shopping seem like an experience.
In addition to a wide selection of tasty treats, the retailer
has to offer something shoppers can’t get at every store in town. The store
itself must convey a sense of special-ness in its décor, atmosphere and service.
That feeling must also exist in e-mail communications, sale flyers and
other marketing materials. It’s essential for the customer to get the sense
that the store occupies at least a little space in his or her life because it
adds something of value.
This concept applies to all kinds of businesses. Your business has a
personality all its own, as well as something special to offer those in need of
your products or services. Whether you have a brick-and-mortar store, sell
products online or offer services via traditional or online avenues, conveying
the unique value of your business is crucial.
From Facebook posts to direct mail pieces, provide customers
and prospects with a true experience. Contact Xapsis today to find out how we
can unify your marketing efforts in a way that earns your business a space in
customers’ lives.
