By Amy Kennard - Copywriter/Marketing Strategist at Xapsis Integrated Marketing
Everyone loves a good story. What people sometimes don’t
realize, though, is that everyone has a good story.
You don’t need to be super famous or have done something
ridiculously amazing or heroic to have a story to tell. Who you are and what
you do is a tale in itself.
Say you have a business, and you want to get the word out
about your product or service. What’s the best way to do that? Take to the web
and tell your story with a well-written website.
Here’s the thing. Consumers today LOVE a good story. Whether
it’s a compelling piece at the end of a newscast or a YouTube video that tugs
at your heartstrings, we love hearing stories about other people. And it’s no
different when it comes to your business.
Storytelling personalizes your business. It makes it real
and tangible, and something your customers can relate to. Need some inspiration?
How about:
- What’s the history of your company? Family owned for generations? Funny anecdote about how you started?
- Why are you good at what you do? Are you passionate about your business and your customers?
- Why should customers choose you over the competition? What makes you unique?
- What do other say about you? What’s been their experiences?
- Do you go above and beyond to help your customers? If so, how?
Your story gives your business life. It gives it legs. It
gives it a realness that makes customers relate to you and your product or
service in a personal way. At Xapsis, we pride ourselves on digging deep to
find that story that will make your business stand out from the crowd. Give us
a call today and let us tell your epic tale.
