By Molly Grane - Social Media Specialist at Xapsis Integrated Marketing
C-O-P-Y—a four letter word. How important is it? The words that express your company, the history and your employees are at times overlooked. Many designers focus on the layout, the flow and images. But hey, these are the creative designers. Not everyone is made to be both left and right-sided brained dominant. That is where an amazing copywriter comes in and looks at your whole layout and uses keyword rich text to describe your oh-so-amazing company.
What does it take for a copywriter to be a well…copywriter?
- Professionalism – A great site comes from more than a great design. If you can’t live up to your copy, then your website will stand alone.
- Short and to the point – From industry standards, most will say you only have 7 seconds to grab your viewers’ attention. If the keywords and images do not stand out and speak to your target audience, that viewer will be gone.
- Show the Passion – A business owner has passion for their business and at times it takes a great copywriter to capture the passion and portray it to the viewers.
If you have found your copy bland and overlooked, contact our Copywriter Stacy with Xapsis Integrated Marketing today!!
