By Mark Gleason - Web Developer at Xapsis Integrated Marketing
- Establish yourself as the expert in your field, which helps you achieve market leadership.
- Leverage your knowledge and content in another medium
- Reach a different group of people (some prefer audio, some written word and some video)
- Offer more value to your current leads, customers and followers
- Allow access to material at a time and place that suits your listeners (not you). They can download it and listen while exercising, on their way to work…
- Be more engaging than with the written word (especially if you aren't a good writer) because the voice can express emotion more clearly.
- Increase trust and develop your relationship with your customers/followers. By hearing your voice they feel they know you better and that you’re being more open and honest with them.
These are some benefits of doing a podcast for a business. Yes, it's a common fact people like to do business with the one's they know and trust. Unfortunately, we can’t meet everyone face-to-face, even talking by phone to every possible prospect isn't realistic. But, hearing/seeing you talk about your passion goes a long way to building trust and your podcast is a great way to get the sales conversation going.
