By Molly Grane - Social Media Specialist at Xapsis Integrated Marketing
It’s not uncommon to see “Like or Share this post to WIN BIG" in a status on Facebook. This is one oopsie you will never see a large company like Coca-Cola do. Why? As some of you might know, this mistake could cost you your Facebook page entirely. Yes, it’s a great way to gain instant followers for your business, but are you willing to pay the ultimate price if caught?
Examples from Facebook’s Help Center Site showing what is acceptable and unacceptable when it comes to Facebook promotions and ads:
"Acceptable:
- "Click 'Like' to connect with X"
- "Like our page to receive updates, news, deals, etc"
- "Like John's page to show your support"
- "Like our organization's page to show your support for X."
- "Click 'Like' if you agree"
- "Like this ad to see the video"
- "Like our page to automatically enter our raffle""
Specifically, asking for a LIKE on Facebook to receive any type of monetary item is against their guidelines. However, there is a way to run a promotion effectively and within Facebook’s terms. If you’d like to learn more on how to run an effective Facebook promotion, to build awareness for your business in the social media world, give Xapsis a call today!
"Facebook” facebook.com. "Facebook Help: References to Like" 13 June 2013 <https://www.facebook.com/help/240128862674903/#References-to-Like>.
