If you want to increase traffic to
your website, help others with your knowledge and boost your credibility in the
online world, the answer is yes. You know your business like no one else, and
the rest of us can benefit from your unique insight. You’ve most likely built
on your expertise by listening to customers’ needs and solving their problems
with just the right products or a bit of advice. Why not take what you’ve
learned and offer it up to others who might be experiencing the same issues? They’ll
love you for making their lives easier, and the search engines will reward you
for providing fresh, high-quality content.
What else is in it for me?
Even if they’ve never dealt with
you in person, readers are likely to return to your site to see what you have
to say or sell. In addition, they may very well share your blog posts with
others who might find them valuable. Besides gaining extra exposure, you’ve
just made yourself look even better in the eyes of Google and other search
engines. Social media sharing and frequent blog posts are great ways to rank
higher on SERPs, or search engine result pages. By sharing your posts via
Facebook, Twitter, LinkedIn and other social media platforms, users are
essentially offering up your words as proof of your site’s credibility.
How do I come up with blog topics?
Let your business be your guide. If
you’re a plumber who gets a lot of emergency calls during certain times of the
year, consider offering tips for avoiding the most common issues. Restaurant
owners could address particular aspects of tipping etiquette or the histories
of certain dishes. However, the more you can narrow a topic down, the better. Providing
detailed information that solves a very specific problem is a valuable service.
Of course, how-to advice isn’t the only way to attract loyal readers. Your
insider’s perspective on hot topics in your industry – especially if you have a
unique take on them – may attract social media interest. Even if your post
doesn’t go viral, creating useful content adds to the user experience and increases
the value of both your website and brand.
Stacy Calvert
Copywriter
Stacy Calvert
Copywriter
