By Stacy Calvert, Copywriter
Will you create a
custom website for my business, or do you work from a template?
This is a big one. A well-executed custom website establishes and maintains your brand’s presence, making it a great way to market your business 24/7. In addition to professional
graphic design created just for your business, a custom website can include strategically
written copy and website programming tailored to your specific needs. When the
programming and copy teams coordinate their search engine optimization efforts,
your site benefits from increased traffic. Don’t be tempted to skimp on
this crucial investment, since you’ll have your website for a long time to
come.
Do I have full rights
to my website if I stop doing business with you?
This is another biggie, for obvious reasons. Whether or not
you continue working with Xapsis after your site is published, your website will
always belong to you. Some firms own the rights to clients’ websites, requiring them to make monthly payments indefinitely. Once the payments end, so does the website's existence.
Can you design an
e-commerce site to meet my retail needs?
The world of e-commerce can be complicated from a
programming standpoint. It’s important to be sure that your integrated
marketing and web design firm is up to the task of designing a fully
functioning site, complete with a shopping cart system that works for you and
your customers.
Can you help with my
company’s strategy and other integrated marketing services?
A great website is essential, but it isn’t the only area of
your marketing plan that needs attention. Xapsis can tie your website, social
media, print and radio advertising, and other marketing services into one
cohesive plan. Instead of randomly pouring marketing dollars into several
outlets, why not maximize your value by letting them work together in one
strategically developed plan? Call us today at (309)495-4716 to find out how
Xapsis Integrated Marketing can take you from where you are to where you want
to be.
