By Molly Grane - Marketing Support at Xapsis Integrated Marketing
Why is it that we, as consumers, pick name brands over
generic? The answer is simple really, emotions.
Emotions, play a huge role in the decision of buying, well that and
really great marketing. Some of those
really well laid out marketing campaigns have led us to a trust in their
brand.
Here’s a great, particularly emotional example of how
branding is so important. When my son
was 2 months old (and before he had any of his vaccines) he reached a fever of
103.4. Questions were rolling in my head,
one after another after another of what do I do, what do I do? I headed straight to my phone and called his
pediatrician and ended up reaching an AMAZING nurse. I thank her to this day and how quickly she
responded. Her response was “grab
everything you would need for your son and head to the ER right away. Also, along the way pick up a bottle of
infant’s Tylenol and give that to him to get the fever down.” Right then I dropped out of terror and picked
up everything and headed out the door.
Running through Walgreen's on the way, I looked at Tylenol and Walgreen’s
acetaminophen. Of course, thinking about my child, I needed
the best so I went for the Tylenol (the brand I trusted). In the back of my mind I knew it was all the
same, but the name Tylenol gave me peace of mind.
In the end, we need
to build a GREAT brand that creates this type of trust, here I provided a few
keys to keep in mind when building the voice of your company.
- Create your own and Clear Identity
- Have a Distinct Voice
- Create Value
- Be Consistent
- Create a long-term relationship with the customer
- Create a Trust
Here at Xapsis, we have a great Team to help build your brand to make it recognizable and consistent with your customers. If you have questions finding your voice, check us out at www.xapsis.com and give us a call today.
