By Larry Ball - Web Developer at Xapsis Integrated Marketing
I have heard the saying that web designers should know some
code, but the reality today is that web developers need to understand fundamentals
of good web design. So let’s take a look
at a very powerful aspect of web design...typography.
Anything that has an impact on how your message is
communicated and how people feel about that message is an important factor in
marketing. Typeface choices can make a huge impact on how the message is conveyed.
Setting a tone typically involves titles and headings where
text is larger. Font selection should take into consideration, the tone and
meaning beyond the message in the words. There is also formality vs.
informality of the message which will carry along the feel of the
typeface.
Designers use scale and type as the art itself to great
effect as well. Masculinity vs. femininity is another continuum to consider in
typeface selection.
Overall, the project has to be thought of in terms of branding,
of which typeface is critical. When you consider common brands such as
Coca-Cola, The New Yorker, FedEx, etc. – how you feel about those brands would
likely change if their logo’s typeface changed tomorrow!
I am fortunate to work
with designers at Xapsis that have a great talent with typography. I invite you to come check
some really great designs and sites on Our Work site.
