By Molly Grane - Marketing Support at Xapsis Integrated Marketing
If you take a look when walking into most grocery or retail
stores, you’ll see the Salvation Army volunteers ringing the bells. This year, the Bass Pro Shop in East Peoria
took a different approach to their charitable money raising cause and made the
coin collection pot a game. Facing off
were the Bears vs. the Green Bay Packers.
Who could raise the most money? I
have noticed throughout the years, people walking right past the Salvation Army
coin pots and some thought has aroused on how to bump up the giving. One tactic Bass Pro initiated was to make
this a game for consumers walking into the store, creating a sense as if they
were directly voting for their own team.
Who won, of course “da Bears!”
For this time of year, many charities are being faced with
the thoughts of thinking outside the box.
Some have been brought to social media, and let me say what a great
way. The spreading of news is vast on
many social media networks, compared to the traditional paper and envelope
informational news. Even the start-up of
a new website could be in the future, with money raising capabilities. The
possibilities are endless.
