By Larry Ball - Web Developer at Xapsis Integrated Marketing
Traditional advertising media such as radio, television, and
magazines allow businesses to reach customers via mass media. Social media also
enables businesses such a reach, along with offering a one-on-one approach to
interacting with current and potential customers. Along with these many benefits, social media also gives a
business more granular metrics on how marketers are reaching and interacting
within their markets.
But what is social media? It includes platforms such as
blogs, microblogs, social networks (almost all of us have heard of Facebook and
Twitter), as well as media sharing sites. These platforms are accessed via
desktop computers, laptops, netbooks, tablet computing devices, e-readers, and
smart phones.
This area of marketing is in a constant state of change offering consumers more options and requiring
constant innovation by businesses to keep pace with consumer demand.
This has been a brief introduction to social media. In
future blog postings throughout 2013, I will continue to explore the many
facets of social media. However, there is no need to wait to set your business
social media strategy with help from Xapsis Integrated Marketing. Visit us at http://xapsis.com or call one of our Marketing
Specialists, Clay Deal at 309-495-4748 today to schedule an appointment.
