By Molly Grane - Marketing Support at Xapsis Integrated Marketing
When starting a new company, every turn and corner can be
overwhelming. Questions are always
arising, and financially money gets tighter and tighter. Eventually the thought of marketing is put on
the back-burner until the resources become available. Have you ever heard the saying, financially
you can never be ready for a baby? The
same applies in business; you can go round and round in a circle with justifications
why to not have a marketing plan, but as the wheel turns, how do you expect to
achieve revenue if the word is not reaching potential clients?
Answering the question of how will I achieve money for a
marketing plan, one must think outside the box.
I have been asked this question in the past, and a few solutions that
one might look into include financial support, such as donations. Along with donations, think of ways to raise
the money. A local community center I
know is expanding their square footage; they thought outside the box and gained almost all the money themselves before asking members for
donations. How they went about asking
for money is also rather unique. They
decided to do a contest of which workout class they love the most and each one
has their own dollar chart which moves up when someone donates. Of course, people are competitive, in return drives the proceeds. These are just a
few examples to think of, but of course there are many solutions in creating
money for marketing.
At Xapsis, we are here to work with you. We look into your business and see what can
take you to the next level to show the world what you have already
created. Being an Integrated Marketing
Company, we focus on it all. From
websites, to ads, to social media, we are here to be your Marketing
Source. If you find yourself in this
situation and are in need of a marketing company, call us today! We are here to help.
